Where is your ad budget going?

A Google Ads audit is a review of an advertising account that checks whether the budget is being spent purposefully: which real search terms you pay for, whether conversion tracking works, and whether campaign structure and bidding strategy match your business goals. The result is a prioritised list of concrete things to fix.

An audit is not the same as the "optimisation score" shown inside Google Ads. That number measures how many of Google's own suggested features you use, and it often pushes you to spend more. An audit looks the other way — whether every euro spent brings an enquiry.

If you do not have an account yet, the equivalent work is called keyword research: before launching, it establishes how often your phrases are searched, what a click costs and what budget is realistically needed.

Option A

You already run campaigns

We review the account and show what is actually happening to your money. Typically we find 20 to 40 % of the budget going to search terms that have nothing to do with your business.

• How much budget burns on irrelevant search terms
• Whether conversion tracking works — whether you even know what pays off
• Negative keyword list — what is missing
• Campaign structure and quality scores
• Bidding strategy — whether it fits your goals
• Ad copy and extensions
• A concrete list of what to fix first

Option B

You are not advertising yet

You give us keywords, or simply describe what you sell — and we prepare research showing whether Google Ads makes sense for you at all. Before you spend the first euro.

• How many times a month your keywords are searched
• The real cost per click for each of them
• Which competitors already advertise, and with what ads
• Additional keywords you had not considered
• Which phrases to avoid — too expensive or off-target
• A realistic monthly budget for the campaign to make sense
• A rough estimate of how many enquiries to expect

An account number is not a password. On its own it cannot be used to log into your account.

Once we have the number, we send an access request from our Google Ads Manager Account. It appears in your account, and you decide whether to approve it. We request read-only access — we cannot change campaigns, budgets or payment details.

You can revoke access at any time with one click, without asking us. We never ask for your password — if anyone does, treat it as a serious warning sign.

• We request read-only access
• You approve and revoke access yourself
• We never ask for your password
• We do not share your data with third parties

Because an audit usually ends in one of two ways — and both work for us.

Either the campaigns turn out to be in good shape and nothing needs changing. Then you simply know that, and we have one more person who thinks well of us. Or we find gaps — and you can fix them yourself using our report, or hand them to us.

An audit takes a few hours of our time, so we can only do a limited number each month. If there is a queue, we will tell you straight away.

• The report is yours, even if you order nothing
• No pressure and no repeated calls
• If we see Google Ads does not pay off for you, we say so