In short: In 2026, an online store most often costs from ~€2,000 for a well-built WooCommerce solution, while more complex or fully custom-coded projects cost considerably more. The final figure depends on the number of products, payment and delivery integrations, the scope of the design and migration from an old system. On top of the build, factor in your monthly running costs: hosting (from ~€5.99/mo), the domain and payment processing fees.
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The cost of an online store varies far more widely than that of a standard website — from a few hundred euros for a simple template to tens of thousands for a custom solution. That gap is no accident: the single word "store" can cover projects of completely different complexity. In this article we explain what drives the final price and compare the three most popular routes — WooCommerce, Shopify and a custom build.
What determines the cost of an online store
Two stores with the same number of products can cost twice as much one as the other. The biggest influences on price are these factors:
- Number and structure of products — 20 products in a handful of categories, or 5,000 products with variants, filters and attributes. More products means more design, data entry and testing work.
- Payment integrations — bank link, Paysera, Stripe, card payments, "buy now, pay later". The more methods you offer, the more setup and testing is involved.
- Delivery integrations — choosing an Omniva, LP Express or DPD parcel locker right at checkout, plus automatic shipment creation.
- Design — an off-the-shelf template, or a custom design built for your brand and optimised for mobile.
- Migration — if you're moving from an old store, you need to transfer products, customers and orders and, crucially, preserve the old URLs (SEO).
- Integrations with other systems — accounting, warehouse management, CRM, product imports from a supplier.
WooCommerce, Shopify or a custom build?
This is the key decision that shapes not only the upfront cost, but also how much you'll pay every month and how freely you'll be able to grow the store.
WooCommerce
A solution built on WordPress. The code and data remain your property, so you're free to change hosting, design and features. There's no compulsory monthly platform fee — you pay only for hosting and, where needed, paid plugins. It's the most flexible option for the Lithuanian market (local payment methods and parcel lockers connect without any hassle). This is the option we most often recommend ourselves.
Shopify
A closed platform with a monthly subscription. It's simple to get started and everything works "out of the box", but you pay for that every month, and the store stays on the Shopify platform — moving it elsewhere or customising it deeply can be difficult. You often also need paid apps, and you may have to pay extra transaction fees if you don't use Shopify's own payment system. It suits you when you want a quick start and ownership isn't a concern.
Custom solution
A store coded from scratch. Maximum flexibility and speed, with no platform limitations — but also the highest cost and the greatest dependence on the developer. It's only justified when you have very specific requirements that ready-made platforms can't cover (for example, complex configurator logic or very high traffic).
| Criterion | WooCommerce | Shopify | Custom |
|---|---|---|---|
| Ownership | Full (your code and data) | Platform's (rented) | Full |
| Upfront cost | Medium (from ~€2,000) | Low–medium | High |
| Monthly costs | Hosting + plugins | Subscription + apps + transaction fees | Hosting + maintenance |
| Flexibility | High | Limited | Maximum |
| Best for | Most LT businesses | A quick start | Specific requirements |
How much it costs with us
Our e-commerce development starts from €2,000 + VAT. That price includes a WooCommerce store with a custom design, integrations for local payment methods and parcel lockers, product data entry and training on how to manage the store. We always provide the exact figure in writing after the first conversation, once the scope is clear — with no hidden fees.
The price rises as the number of products grows, when more complex integrations are needed (accounting, warehouse, supplier imports), or when migrating from an old system with a lot of data. We discuss all of this up front.
Monthly costs that are often forgotten
Building the store is a one-off. But to keep it running, you need a few ongoing costs that are worth factoring into your business plan:
- Hosting — an online store needs more powerful hosting than a standard website; with us from €5.99/mo.
- Domain — around €10–15/year.
- Payment processing fees — the bank or payment provider takes a small percentage of every order. That's not our fee, but the payment service provider's.
- Maintenance and updates — optional, but recommended: an online store accepts payments, so security and speed are especially important here.
With Shopify, a monthly platform subscription is added to these costs too — which is why, over the long run, WooCommerce often works out cheaper.
How not to overpay
- Start with what's essential — a well-built store with the core integrations now is better than the "perfect" one a year from now. Features can be added later.
- Think about ownership — if you plan to grow, a store that stays in your hands saves a great deal over time.
- Sort out SEO from the start — a store that Google can't find doesn't sell. It's worth taking care of this while building; a dedicated SEO optimisation service helps too.
- Ask for a written quote with the scope, a list of integrations and timelines — so there are no unexpected extras later.